Sanrio, the beloved creator of Hello Kitty, is venturing into the gaming world with its new brand, Sanrio Games. This strategic move aims to tap into the rapidly growing global gaming market by integrating its iconic characters into a series of party games for Nintendo Switch and Switch 2. With plans to release ten titles over the next three years, this initiative not only reflects a broader trend among Japanese IP owners but also showcases Sanrio’s commitment to diversifying its revenue streams through interactive entertainment.