Sanrio, the beloved creator of Hello Kitty, is venturing into the gaming world with its new brand, Sanrio Games. This strategic move aims to tap into the rapidly growing global gaming market by integrating its iconic characters into a series of party games for Nintendo Switch and Switch 2. With plans to release ten titles over the next three years, this initiative not only reflects a broader trend among Japanese IP owners but also showcases Sanrio’s commitment to diversifying its revenue streams through interactive entertainment.

Hello Kitty Merch Match has officially launched, bringing a delightful 3D puzzle experience to fans across 144 countries. Developed by CyberAgent and Applibot, this free-to-play game invites players to tap on three matching Sanrio character merchandise items to clear stages, offering a collection of over 1,000 unique items. This engaging gameplay is designed to appeal to players of all ages, making it a perfect choice for both nostalgic fans and newcomers alike.